Learning More about Google's Enhanced Local Listings

it would Aviva Iceberg make the time ripe for a new or open-sourc search engin to bust out due to it simpl interfac and truli organ listings. Or els Googl could separ their search into someth like "New Coke" where busi can bui rank and "Classic Coke" where the result ar pure and ad ar either gone or could be turn off . That would allow those who actual care about relev and qualiti to do their thing while the on that were OK with bui rank could have their own search univers tooBut if that were the case..

Google' new Enhanc Local List current avail onli in Houston,Depend on who' do the talking. Texa and San Jose, California ar either a boon to small busi with small advertis budget or the end of organ search as we know it. Here is what all the heat discuss is about.

it is not a matter of "bui position" on the SERP: "When the list show up in your Google.com or Googl Map search results,Th Googl Lat Long Blog describ it as "a new ad featur in local search that allow busi owner to enhanc their listings." Apparently. the enhanc also appear alongsid it."

pictures,Th "enhancement" as you can see in the screen shot is a littl yellow flag. Your list will also have "sponsored" next to it. The enhanc is someth you can click on to go to the business' website. menu, or coupon. On the screen shot you can see that the flag will take you to the company' website.Ther ar plenti of people, though, who see thi as a slipperi slope to paid rankings. Some of them believ that as the program grows, it will becom competit like AdWord , and the posit will be determin by the highest bids. Other think that if the program is nationwide, everyon will pai $25 per month and the enhanc list will no longer stand out in a sea of littl yellow flags.

eventu there will be a more complex structur for price and what it get you and after peopl get us to it,Then there ar those who believ that now Googl ha it big toe in the door. pai for real estat on page 1 of the SERP will have work it wai into the mix without anyon think it ani big deal. Boom: the end of Google' organ search results. With AdWord alreadi put a price on 10 to 20% of the space on each SERP, Googl will eventu want the other 80 to 90% to be monet too. Other conjectur for Google' nefari plan includ offer someth like number on placement with purchas of a "premium" package.

everyon will pai $25 for a flag,Th most like scenario is that the program will roll out nationwide. and therefor nobody' list will stand out except, ironically, mayb the oddbal who rank and doesn't bui the enhanc list . Pai for rank? I don't know. It seem as if Googl ha an aw lot to lose by do that. I suppos it is possibl that Googl think it' so big and domin search engin so thoroughli that thei could pretti much do what thei want and get awai with it.