Marketing Ideas From Watching Saturday Night Live

I'm talk Outdoor Adrenaline Rush Extreme about differ categori .

seminars,We learn our market and advertis expertis from mani differ sources. Usualli from book. and experience. But from watch earli episod of Saturdai Night Live? Absolutely.

so I can't judg the newest versionDo you rememb when Saturdai Night Live wa realli funny? I do. The origin cast and writer were brilliant. I confess I haven't seen it in years..

there wa a skit that took place insid a mall. The charact had a Scotch Tape store. Thei sold noth except Scotch Tape A nyway.

and the frustrat with hi lack of sales,Peopl would come in their store to bui cassett tapes. Nope. Thei onli had Scotch Tape. The anger of the owner. made for some good comedy.

What ha thi got to do with us?

visit a friend...and I drove by a "Batteri Store". Thei sold noth but batteries. I think thei had everi kind of batteri imaginable...but that' all thei soldI wa in Columbu Ohio..

Thei ar now gone. The entir chain of ""Battery" stores.

Ther wa a chain of store that onli sold Toner Cartridges. Noth else. Same story...Gone.

Why? Becaus it wa a flaw idea.

Batteri and toner cartridg ar low ticket items. And my definit of "Retail Hell" is to sell someth with a low price point...and the custom is not abl no matter how much thei want to to give you more money...for someth else.

what about shoe stores,But. car lots, suit stores, and ...gasp...vacuum cleaner stores?

Good question. I'm glad that I pretend that you ask it.

even shoe is different. Some peopl shop regularli for suits. Some women ar legendari for the number of shoe thei buyClothing..

that you onli need a custom to bui on everi few year to make a good living...even in a small townCar have such a high price point..

you ar in the same boat as the batteri storeVacuum cleaners? If you sell the $79 vacuums..

air purifiers,I own a vacuum cleaner store myself. But we also sell high profit heaters. and ceil fans. And we make an averag of sever hundr dollar on everi vacuum sold.

So the transact amount ha a lot to do with this.

But the question you could ask yourself is "What els doe my custom want that I could provide?"

I sell vacuums...and I servic them too...so that' two things...A nd I sell bag for them...so that' three thingsI don't just mean "Well."